June 6, 2007
From an interview of Suzuki in Global Exchange, Spring 2007:
Kevin Danaher: What gives you hope?
David Suzuki: The fact that people have the power to assign meaning to things and then vigorously defend those things. I was at the Dome of the Rock in Israel and I thought, “here is this rock with so much religious and political significance, and it is just a big rock.” But the human mind is capable of ascribing sacred status to that rock. So if millions of people can assign great spiritual value to a rock because of stories they have been told, then we should be able to tell other stories that will convince people to ascribe great value to all the plants and animals upon which our very existence depends.
Thanks to Nancy Schimmel for this. Sadly, Nancy has written that she will not be able to attend the Conference.
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activism, earth, environment, green, new story, society, story field |
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Posted by tomatlee
June 6, 2007
“Those who do not have power over the story that dominates their lives, the power to retell it, rethink it, deconstruct it . . . and change it as times change, truly are powerless because they cannot think new thoughts.”
– Salman Rushdie
Thanks to David Isaacs for this.
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democracy, justice, power, society, story field, storytellers |
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Posted by tomatlee
May 28, 2007
Imagineering embraces any use of imaginative narrative to realize, create, or catalyze in real life the potentials we are imagining, usually by drawing people into actually living the story.
Imagineering often involves complete stories, in any form. But it can also involve one or more story elements — metaphors, images, themes, perspectives, conflicts, problems, questions, goals, knowledge, possibilities, and imagined characters, situations, plots, events, resolutions, dialogue, etc.
Role models and “looking back from the future” visionary stories are examples of imagineering.
Imagineers use such story elements consciously to inspire and guide people to reshape their consciousness, their lives, and their social and physical circumstances.
If a story is exciting, compelling, attractive — and do-able — really livable, for its target audience — it becomes a powerful force for change. Such imagineering is a favorite tool of story field workers.
For more about imagineering, including specific examples, see this article.
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activism, capacities, imagineering, narrative, new story, power, society, story field |
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Posted by tomatlee
May 16, 2007
The story below gives an example of story field change work being done from above (see also Al Gore’s work). I doubt these folks are going to change the institutional arrangements, power relationships, or unerlying assumptions of our political, governmental, and economic order. But they are doing work to shift the story field, in this case by influencing individual behaviors, and with a keen sense of the interrelationships among media. One of our jobs, I believe, is to shift the story field from the bottom up, in ways that actually change the underlying assumptions and patterns of the systems we live in, as David Korten’s piece below points out.
http://news.independent.co.uk/environment/article2536869.ece
Murdoch: I’m proud to be green
News Corp boss orders his entire empire to convert and become a worldwide enthusiast for the environment
By Geoffrey Lean, Environment Editor
The Independent – 13 May 2007
In one of the most unexpected conversions since Saul of Tarsus hit the road to Damascus, Rupert Murdoch is turning into a green campaigner. He is making the whole of his worldwide operations carbon neutral and setting out to “educate and engage” his readers and viewers about global warming….
…the main thrust of the campaign will be “to inspire people to change their behaviour” through films, television productions and news operations. It will aim “to weave this issue into our content, make it dramatic, make it vivid, even sometimes make it fun”. As a start, MySpace is launching a channel devoted to climate change, and Fox television is developing “a solutions-based campaign”. Today’s Sunday Times and News of the World both major on plans by Gordon Brown for new eco-towns.
Mr Murdoch says: “Imagine if we succeed in inspiring our audiences to reduce their own impacts on climate change by just 1 per cent. That would be like turning the state of California off for almost two months.”
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TV, activism, carbon, climate change, earth, environment, green, media, memes, movies, news, society, story field, sustainability, system |
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Posted by tomatlee