Imagineering embraces any use of imaginative narrative to realize, create, or catalyze in real life the potentials we are imagining, usually by drawing people into actually living the story.
Imagineering often involves complete stories, in any form. But it can also involve one or more story elements — metaphors, images, themes, perspectives, conflicts, problems, questions, goals, knowledge, possibilities, and imagined characters, situations, plots, events, resolutions, dialogue, etc.
Role models and “looking back from the future” visionary stories are examples of imagineering.
Imagineers use such story elements consciously to inspire and guide people to reshape their consciousness, their lives, and their social and physical circumstances.
If a story is exciting, compelling, attractive — and do-able — really livable, for its target audience — it becomes a powerful force for change. Such imagineering is a favorite tool of story field workers.
For more about imagineering, including specific examples, see this article.
Story Field Conference Conversations 
[…] Imagineering […]
This material on ‘imagineering’ is really interesting (I can’t believe I didn’t read it BEFORE the conference – I’m obviously too busy to pay attention to what’s REALLY important). I’ve been dreaming this concept for quite a while myself, too, but the name I’ve called it is “transformational fiction”.
Actually my concept is not the same, but it seems related. I’m thinking of fiction (or it could be non-fiction, although I’m more excited about fiction) that catalyzes some sort of ‘jump’ in consciousness or transformation in the reader’s awareness.