Imagineering embraces any use of imaginative narrative to realize, create, or catalyze in real life the potentials we are imagining, usually by drawing people into actually living the story.
Imagineering often involves complete stories, in any form. But it can also involve one or more story elements — metaphors, images, themes, perspectives, conflicts, problems, questions, goals, knowledge, possibilities, and imagined characters, situations, plots, events, resolutions, dialogue, etc.
Role models and “looking back from the future” visionary stories are examples of imagineering.
Imagineers use such story elements consciously to inspire and guide people to reshape their consciousness, their lives, and their social and physical circumstances.
If a story is exciting, compelling, attractive — and do-able — really livable, for its target audience — it becomes a powerful force for change. Such imagineering is a favorite tool of story field workers.
For more about imagineering, including specific examples, see this article.