Leonardo DiCaprio doing story field environmental movies

Another sign of story field work being done by mainstream big names:

http://tinyurl.com/yuw56o

Leonardo DiCaprio has produced, co-written and narrated THE 11TH HOUR, a nonfiction film about environmental disaster. “The movie is an earnest and instructive 90 minutes of interviews with experts ranging from Stephen Hawking to David Suzuki, and illustrated with film clips of world ecological disasters. “

The important point for us in the Story Field Conference comes at the end of the article, which shows DiCaprio is operating at the level of multi-media “story field” work. He is producing two movies — one nonfiction and one fiction — specifically to stimulate attitudinal and behavioral changes in viewers.

“DiCaprio said the main point of the movie was to take the audience to a place where they would want to take steps to get involved. It’s a call to action. And it’s an issue that DiCaprio isn’t finished with: He’d like to do a fictional movie about it, as well. ‘But again: it can’t be just a film about the environment for the sake of doing,’ he said. ‘It’s got to powerful and moving. It’s got to be good.'”

Rupert Murdoch does multi-media story field work

The story below gives an example of story field change work being done from above (see also Al Gore’s work). I doubt these folks are going to change the institutional arrangements, power relationships, or unerlying assumptions of our political, governmental, and economic order. But they are doing work to shift the story field, in this case by influencing individual behaviors, and with a keen sense of the interrelationships among media. One of our jobs, I believe, is to shift the story field from the bottom up, in ways that actually change the underlying assumptions and patterns of the systems we live in, as David Korten’s piece below points out.

http://news.independent.co.uk/environment/article2536869.ece

Murdoch: I’m proud to be green
News Corp boss orders his entire empire to convert and become a worldwide enthusiast for the environment
By Geoffrey Lean, Environment Editor
The Independent – 13 May 2007

In one of the most unexpected conversions since Saul of Tarsus hit the road to Damascus, Rupert Murdoch is turning into a green campaigner. He is making the whole of his worldwide operations carbon neutral and setting out to “educate and engage” his readers and viewers about global warming….

…the main thrust of the campaign will be “to inspire people to change their behaviour” through films, television productions and news operations. It will aim “to weave this issue into our content, make it dramatic, make it vivid, even sometimes make it fun”. As a start, MySpace is launching a channel devoted to climate change, and Fox television is developing “a solutions-based campaign”. Today’s Sunday Times and News of the World both major on plans by Gordon Brown for new eco-towns.

Mr Murdoch says: “Imagine if we succeed in inspiring our audiences to reduce their own impacts on climate change by just 1 per cent. That would be like turning the state of California off for almost two months.”

David Korten Brings Old and New Story Fields to the Conference

David Korten, author of When Corporations Rule the World and The Great Turning, is one of the visionary Big Story people we have invited to the Story Field Conference to stimulate our thinking about what kind of story fields we actually want to promote. I was blown away by his new visionary essay CHANGE THE STORIES, CHANGE THE HUMAN COURSE, a downloadable .doc in which he vividly describes the competing story fields of Empire and Earth Community. This piece also articulates very well the rationale for the Story Field Conference. Below is the first of ten pages, to give you a taste:

The invitation to the First Annual Story Field Conference poses three questions:

• What is the new narrative that is already calling us?
• What stories — both ancient and emerging — are so powerfulthat they draw us to hope, to care, and to engage?
• How can stories and the ways we tell them shift society into greater aliveness and wisdom?

The human species is on the verge of self-annihilation, and we are meeting to talk about stories. Far from being frivolous and irrelevant as some might assume, this gathering is at the cutting edge of serious change. The power to shape the stories that frame a culture is a power that ultimately trumps the coercive powers of the state and the financial power of concentrated wealth. Indeed, it is the only power that potentially trumps the power of the dysfunctional, but seemingly invulnerable institutions that currently set the human course. The three questions that will frame our discourse at Shambhala Mountain Center are among the most important questions of our time, because the work of changing the story field of modern culture has become an imperative.

For more than two decades, my work has centered on changing the economic stories that shape economic policy and practice. I did not fully understand the deeper implications of the story change work, however, until my longtime Filipino friend and colleague Nicky Perlas visited me on Bainbridge Island in 1999. An important figure in Philippine civil society and a student of Rudolph Steiner’s theories, Nicky pointed out that in a contest between coercive power, financial power, and cultural power, the ultimate advantage resides in cultural power — call it story power — which is the power to shape the values and worldview of the society.

Nicky helped me see the truth that those elements of civil society which are committed to liberating humanity from institutions of domination have a natural advantage in the domain of culture. To maintain control, the institutions of domination must justify themselves with falsified values of fabricated stories that contradict reality. By contrast, those of us devoted to the cause of justice, compassion, and sustainability need only encourage people to recognize, accept, and act on what they know in their hearts to be true.

For the rest of this great article, download this Word document – CHANGE THE STORIES, CHANGE THE HUMAN COURSE